Leadership & org · XLSX
Marketing Board Pack
Decision
Which metric triggers a decision – and which one leaves the report.
Preview from the workbook
Original view from the file – with example data, no client data.
XLSX · FREELeadership & org
Marketing Leadership Decision Lab
In-house, agency, fractional or embedded – compared on full cost, speed and ownership.
Decision
In-house, agency, fractional or embedded – on full cost.
- File type
- XLSX (Excel, Google Sheets, Numbers)
- Language
- German workbook · English edition in preparation
- Working time
- approx. 45 minutes
- Modules
- 3 worksheets
- Access
- Free · after a short request
- Data
- Example data included – replace it with your own
If the tool exposes a leadership or ownership bottleneck: consider a bottleneck call.
- Free entry points
- Premium systems with perpetual license
- Built for real decisions
Four leadership models costed over 18 months: salary, overhead, recruiting, ramp-up, failure risk and management effort. Qualitative weights cover speed, ownership and risk.
Modules
- Decision Lab (comparison view)
- Inputs (your assumptions)
- TCO model: 18-month full cost
What the workbook produces
- — 18-month TCO per model including overhead
- — Ramp-up and failure risk as a cost line
- — Qualitative fit weights (speed, ownership, risk)
- — Comparison view for leadership and board
- — Example assumptions you replace with your own
Who it's for
- — CEOs facing a marketing leadership decision
- — Companies between agency model and in-house build
- — Boards that want a decision they can retrace
Use it when
Before a role is posted or a retainer renewed.
Limits of this tool
The example assumptions are placeholders and must be replaced. This is not a sales score.
The decision this tool clarifies
You choose between in-house, agency, fractional and embedded on full cost – not on day rates.
The tool is enough when …
- — The marketing role is actually defined.
- — Someone maintains reporting and cadence.
- — The decision affects one team, not the whole organisation.
Marketing leadership makes sense when …
- — The CEO is still the de-facto marketing lead.
- — Decisions travel through Slack instead of defined roles.
- — The team grows faster than the leadership structure.
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