Fractional CMO for SMBs and profitable growth companies
· Protocol: EMBEDDED-OPSA fractional CMO for companies that finally want to lead marketing.
Senior marketing leadership without full-time fixed costs: strategy, team, agencies, funnel, performance and reporting in one clear 90-day system.
Deep Dive from €4,500 net · CMO leadership from €8,000/month · a clear 90-day plan
- €50M+ paid media managed
- 300+ campaigns led
- Ex-Google
- Response within 48 hours
One accountable marketing voice. A prioritized 90-day plan. Clear decisions for internal and external delivery partners.
Direct answer
What is CMO-as-a-Service?
A fractional CMO takes over marketing leadership on a shared-time basis. Unlike an agency, the role owns strategy, priorities, budget, team and agency management, and the link between marketing, sales and leadership. CMO-as-a-Service fits companies that need seniority but aren't ready to build a full-time CMO role yet.
Who this is built for
Three profiles. Three sharp hooks.
We don't work with everyone. If your company already has revenue, marketing budget and delivery partners, we quickly identify whether leadership or a single channel is the real bottleneck.
DTC / E-commerce
€1.5M–€15M annual revenue
„We show where margin is currently leaking between offer, traffic, shop, retention and reporting."
Lead-gen / Services
€50–300k / month
„More leads don't help when the system after them loses close rate."
Agencies / Expert brands
established, ready to scale
„Your problem isn't delivery. Your problem is that positioning, offer, content and sales don't operate as one system."
90-day journey
From audit to operating rhythm.
Clear phases, clear deliverables, clear handover. You see what's being built from day 1 — and from week 12, how it keeps running, even without us.
- Phase 0 · Fit & Scope◦ Step 01/04
Application & fit check
Application form, fit analysis and personal fit conversation. Goals, scope, budget, timing and decision readiness are aligned before a mandate starts.OutputMandate fit / scope corridor / next decision - Day 1–7 · Onboarding◦ Step 02/04
Onboarding & system access
Market, competition, audience, positioning, funnel and tracking are captured. Access to ads, analytics, CRM and website is structured. Existing tools are reviewed: keep, extend or remove.OutputSystem inventory / access / data baseline - Week 2–4 · Diagnosis & Blueprint◦ Step 03/04
Deep Dive & Growth Blueprint
Diagnosis, Growth Blueprint and 90-day plan are worked out. The Opportunity Map prioritises levers by commercial impact. Roles, ownership and decision paths get defined.OutputStrategy report / Opportunity Map / 90-day plan - Week 5–12 · Leadership rhythm◦ Step 04/04
Execution launch & leadership rhythm
Prioritised actions go into execution: ads, landing pages, automation, content and AI workflows. Weekly, monthly and quarterly rhythms get installed so marketing becomes steerable and handover-ready.OutputExecution roadmap / leadership rhythm / handover logic
Ready in week 1
What we need in week 1.
Clean access isn't bureaucracy — it's the difference between an engagement that delivers in week 2 and one that's still hunting logins in month 2.
Without this, the start is slow.
- Analytics (GA4) incl. conversion setup
- Meta Business Manager + ad accounts
- Google Ads + Google Tag Manager
- Shop / website backend
- CRM / email tool
- Existing reports & dashboards
- 12 months of bookkeeping (revenue, COGS, marketing spend)
- One accountable person with decision authority
Deliverables
What you actually get.
No generic strategy slides. Concrete artifacts that carry the system — weekly, monthly, quarterly.
90-Day Growth Map
Prioritized levers with commercial impact, sequence and owner — the through-line of the first 12 weeks.
Weekly Decision Memo
One page per week: what we saw, what we decide, what happens next. End of status theater.
Channel Priority Board
Which channel earns budget, attention and creative next week — and which one pauses.
Creative Briefing System
Reusable brief structure for ads, landing pages and content. Consistent instead of starting from scratch every time.
Funnel Bottleneck Register
Living register of the biggest conversion leaks — with hypotheses, tests and status.
Monthly Executive Review
Performance, decisions, roadmap update. Investor- and exit-ready.
Our own AI infrastructure as an internal lever — 50+ page strategy reports in days, not weeks.
Roles & responsibility
Who decides what.
Clear separation prevents scope drift. We're not your production agency — we're the leadership logic behind it.
Leadership
- Goals & priorities
- Budget approvals
- Final sign-off on strategy
Consulting Vision
- Diagnosis & direction
- Briefings, reviews, decision packages
- Leadership of internal & external delivery
Delivery (internal / external)
- Production (creative, copy, code)
- Channel operations & reporting data
- Technical execution within the agreed scope
Operating rhythm
Marketing as a predictable system.
Weekly, monthly, quarterly — a rhythm that makes decisions faster and reduces surprises.
Weekly
- Status update on KPIs and priorities
- Slack response within hours
- Briefings for ads, creative, landing pages
Monthly
- Performance review with decision-ready recommendations
- Update to the 90-day roadmap
- Budget allocation for the coming month
Quarterly
- Strategy reset and new OKRs
- Leadership review
- Investor- and exit-readiness check (Scale)
Exit plan
So smoothly that it doesn't even need him anymore.
CMO-as-a-Service isn't an open-ended retainer. Once the system runs, we step back — planned, prepared, transferable.
You decide: we build the in-house team, train your first CMO hire, or hand over to a senior marketing lead. The growth engine stays. The dependency disappears.
Guarantees
Non-negotiableThree guarantees. On the record.
- G01
48-hour reply
Every inquiry gets a personal assessment within 48 hours — no auto-responder, no CRM graveyard.
- G02
Fit or referral
If Consulting Vision is not the right next step, you get an honest recommendation — not an inflated proposal.
- G03
Deep Dive credit
50% of the Deep Dive fee is credited toward the first retainer month if the mandate starts within 30 days.
Deep Dive
2–3 weeks.
Full strategy.
50% creditable.
2–3 weeks of strategy and system diagnosis with multi-channel review, opportunity map and 90-day Growth Operating Plan. 50% creditable toward CMO Execution or CMO Scale.