
Delivery & control · XLSX
Agency Accountability Scorecard
Decision
Keep, tighten or replace the agency.

Preview from the workbook
Original view from the file – with example data, no client data.
32 evidence-based checks show which system actually blocks growth.
Decision
Which system is actually blocking growth.
If the tool exposes a leadership or ownership bottleneck: consider a bottleneck call.
Eight domains – offer, traffic, funnel, lead quality, sales, retention, data and leadership – assessed through 32 checks. Every score requires an evidence source, otherwise it does not count. The output is a ranked bottleneck map plus a 30-day action plan.
Use it when
When traffic and budget are stable but revenue or lead quality is not.
Limits of this tool
Without access to analytics, CRM and sales data the ranking is not reliable.
The decision this tool clarifies
You name the one bottleneck blocking growth – evidenced, not assumed.
The tool is enough when …
Marketing leadership makes sense when …

Delivery & control · XLSX
Decision
Keep, tighten or replace the agency.

Delivery & control · XLSX
Decision
Which three priorities matter in 90 days – and who owns them.

Budget & profit · XLSX
Decision
Which budget your revenue target actually supports.
Every tool is a working template with example data – no client data, no confidential figures.