Consulting Vision
Preview from the “Marketing Budget Calculator & Growth Feasibility” workbook

Preview from the workbook

Original view from the file – with example data, no client data.

XLSX · FREEBudget & profit

Marketing Budget Calculator & Growth Feasibility

A calculator that turns revenue targets, CAC, contribution margin and timeframe into a marketing budget you can actually fund.

Decision

Which budget your revenue target actually supports.

File type
XLSX (Excel, Numbers, LibreOffice)
Language
German workbook · English edition in preparation
Working time
approx. 30 minutes
Modules
3 worksheets
Access
Free · after a short request
Data
Example data included – replace it with your own
Get updates

If the tool exposes a leadership or ownership bottleneck: consider a bottleneck call.

  • Free entry points
  • Editable working files
  • Built for real decisions

The workbook translates revenue target, margin, close rate and timeframe into required new customers, a viable CAC corridor and the resulting funding gap. Scenarios show what happens when CAC rises or the close rate drops.

Modules

  • Budget Lab (result view)
  • Inputs (your numbers)
  • Scenarios (cases & funding gap)

What the workbook produces

  • — Revenue target translated into required customers and leads
  • — Viable CAC corridor from contribution margin and payback
  • — Funding gap: required budget versus available budget
  • — Three scenarios (conservative / plan / ambitious)
  • — Sensitivity on CAC, close rate and margin

Who it's for

  • — Founders and CEOs ahead of budget approval
  • — Marketing leads in annual and quarterly planning
  • — Teams that must defend a growth target to a board or bank

Use it when

During budget planning and before any larger media approval.

Limits of this tool

This is not a cash-flow plan. It shows feasibility, not month-by-month liquidity.

The decision this tool clarifies

You know which budget your revenue target actually supports – and when the target stops being fundable.

The tool is enough when …

  • — CAC, close rate and contribution margin are reliably known.
  • — Someone internally can defend the budget.
  • — It covers one business model, not five in parallel.

Marketing leadership makes sense when …

  • — The plan doesn't survive the first question from the board or bank.
  • — Budget shifts every quarter without anyone deciding.
  • — You're told to invest but don't know which lever pays off first.
TEST YOUR BUDGET CALL IN THE FIT CHECK →

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Every tool is a working template with example data – no client data, no confidential figures.