Leadership & org · XLSX · DOCX
Fractional CMO vs Agency vs In-House Cost Calculator
Decision
In-house, agency, fractional or embedded – on full cost.
Preview from the workbook
Original view from the file – with example data, no client data.
XLSX · PPTX · FREELeadership & org
Marketing Board Pack Template
A CEO- and board-ready reporting template: KPIs, channel P&L, risks, experiments and named decision owners on one page.
Decision
Which metric triggers a decision – and which one leaves the report.
- File type
- XLSX · PPTX (Excel, Numbers, LibreOffice, PowerPoint, Keynote)
- Language
- German workbook · English edition in preparation
- Working time
- approx. 60 minutes
- Modules
- 5 worksheets
- Access
- Free · after a short request
- Data
- Example data included – replace it with your own
If the tool exposes a leadership or ownership bottleneck: consider a bottleneck call.
- Free entry points
- Editable working files
- Built for real decisions
Monthly KPIs, channel P&L, running experiments and a decision log condense into a board one-pager: what was decided, what is open and who owns it.
Modules
- Board Summary (one-pager)
- Monthly Data: KPI cockpit
- Channel P&L
- Experiments
- Decision Log
What the workbook produces
- — Monthly KPIs with plan-vs-actual and trend
- — Channel P&L including contribution margin
- — Experiment list with status and expected value
- — Decision log: decision, date, owner
- — Board one-pager as the output format
Who it's for
- — Marketing leads with reporting duties
- — CEOs demanding decision-grade reports
- — Companies with a board or investor
Use it when
Before the next monthly or board meeting.
Limits of this tool
The pack does not fix your data. Wrong source numbers simply look better.
The decision this tool clarifies
Your reporting triggers decisions instead of documenting activity.
The tool is enough when …
- — The marketing role is actually defined.
- — Someone maintains reporting and cadence.
- — The decision affects one team, not the whole organisation.
Marketing leadership makes sense when …
- — The CEO is still the de-facto marketing lead.
- — Decisions travel through Slack instead of defined roles.
- — The team grows faster than the leadership structure.
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Decision
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Every tool is a working template with example data – no client data, no confidential figures.