Consulting Vision
10-page
Gameplan
Gameplan
01
Executive SnapshotCurrent state & growth levers
02
Bottleneck MapOffer, funnel, ads, tracking
03
90-Day PrioritiesWhat has to happen first
Embedded marketing leadership
We run your marketing — until it runs without us.
We find gaps and leverage points across:
- Offer
- Funnel
- Ads
- Team leadership
and show you what has to be prioritised first in the next 90 days .
Free instead of €95010 pagesNo mandatory callAfter a brief eligibility review
For whomProfitable DACH companies from €500k annual revenue
What we auditFunnel, offer and leadership gaps
What you get10-page Strategy Gameplan
OutcomeClear 90-day growth priorities
Status Quo
Many companies have marketing.
But no marketing leadership.
Four recurring symptoms from operational work with DACH growth systems. No gut feel. A pattern that emerges when channels, vendors and decisions are not led.
[01]
Ads are running, no one connects the dots.
Budget, creatives, landing pages, sales — it all exists, but nothing talks to each other.
[02]
Content gets produced, but doesn't sell.
Reach without buy-ready positioning. Likes don't replace pipeline.
[03]
Reporting shows numbers, not decisions.
Dashboards full of KPIs. No answer to: what are we doing next week?
[04]
Leadership is the bottleneck.
You constantly explain priorities, control, approve. That doesn't scale.
If you recognise yourself in two of these symptoms, it's not a channel problem. It's a leadership problem.
The comparison
Pick your current marketing model — and see where leadership gets lost.
Based on recurring patterns from operational marketing leadership: the models aren't the problem. Missing leadership logic is the problem.
Swipe to pick your model
Pick your model
What you actually get
You pay for execution, but the connecting leadership logic is often missing.
Execution. Coordination. No end-to-end ownership.
- ×01The account manager changes every 6 months — every time 4 weeks of re-onboarding on your dime.
- ×02Briefings take 3 weeks, your competitor launches in 3 days. Speed becomes the exception.
- ×03Weekly status deck with reach, CTR, CPM — no one says: what do we do next week?
Instead, with an operator
No account-manager loop. One person who decides and leads.
Embedded. Led. With handover plan.
- ✓01Direct access to strategy, priorities and execution — without briefing ping-pong.
- ✓02Decisions in days, not in three-week alignment loops.
- ✓03Reporting turns into decisions: what to stop, what to scale, what to test next week?
What we build
Six building blocks. One led marketing system.
We don't optimize single channels in isolation. We build the elements a profitable company needs so marketing is not just busy — it's led.
01 / 06
Positioning that actually sells
Not logos, colors or brand workshops. We clarify whether the market understands in seven seconds why you're relevant and why now.
Hero MessageCategoryDifferentiationOffer Angle
02 / 06
Offers that don't just buy clicks
We pressure-test offer, packages, pricing logic, hooks and conversion arguments before more budget runs into a weak funnel.
Offer AuditPricingBundlesLead Magnet
03 / 06
Funnels that make the decision easy
Websites and landing pages must answer fast: Who is this for? What's the problem? Why now? What's the next step?
Landing PagesCTA FlowMobile CROTrust Proof
04 / 06
Paid media that learns
We run campaigns, creatives, testing logic and analysis so ads don't just buy reach — they produce better decisions.
Meta AdsGoogle AdsCreative TestingCAC / ROAS
05 / 06
Content that makes expertise visible
From knowledge, meetings, customer insights and cases we produce reusable assets: LinkedIn, journal, reels, proof and sales material.
Founder ContentLinkedInCasesKnowledge Base
06 / 06
Marketing leadership without chaos
We build leadership rhythm, ownership, reporting, automations and AI workflows so leadership doesn't have to chase every marketing decision.
90-Day RhythmReportingAI WorkflowsHandover
The difference isn't in the building blocks. The difference is that they're led by one instance.
Who runs the system?
Context / principles / track record
Profile
Operator [Active]
Dominik Chmielnicki
Founder & CMO-as-a-Service Lead
Ex-Google background
€50M+ paid media
300+ campaigns
EU / MENA
Manifesto
Consulting Vision is led by an ex-Google operator who has managed €50M+ in paid media, led 300+ campaigns and accompanied multiple 7-figure brands through growth. Role: strategy, prioritisation, paid media, funnel logic, partner leadership and growth decisions.
[ Statement ]
"Scaling rarely fails because of missing tools. It fails because of missing leadership across the whole growth system."
Principles
+Principles
- 01
Ownership before activity
Optimising channels without owning pipeline often optimises the wrong number.
- 02
System before tool
AI stacks only accelerate what's already logically built. Without a system you get more output, not more leadership.
- 03
Handover before dependency
A good mandate builds control inside the company — not permanent dependency on the consultant.
Exclusions
×Anti-pattern
- 01
No strategy without execution
Presentations aren't progress unless they produce decisions, ownership and execution rhythm.
- 02
No retainer without handover goal
A mandate should build control, not extend dependency.
- 03
No AI stack without leadership logic
Tools don't solve a leadership problem. They only amplify the system that already exists.
Track Record
€50M+
Paid-media ownership
300+
Campaigns led
7-figure
Brands accompanied
Ex-Google
Performance background
What clients say
Operator mandates from the last 24 months.
Names and logos anonymised on client request. Full references inside the Strategy Gameplan process.
Consumer · DACHM. Köhler · CEO
5/5
„Finally an instance that holds our marketing together. In 90 days from scattered channels to a system — without us hiring another full-time role."
DTC brand, 8-figure
▸ ROAS 1.8 → 3.4 · MRR 50k → 150k
SaaS · DACHS. Reuter · Founder
5/5
„Not a slide consultant. Sat at the weekly table, set priorities and reallocated budget — before we burned the next million."
B2B SaaS, Series A
▸ CAC −38% · pipeline ×2.1 in 6 months
Lead gen · DACHJ. Vogel · Managing Director
5/5
„We changed three agencies before we realised we didn't have an execution problem — we had a leadership problem. That's exactly where the mandate started."
Lead-gen, profitable
▸ Lead quality +62% · close rate ×1.7
References confidential · Full case studies on request inside the Gameplan process.
90-day mandate
From marketing chaos to operating rhythm.
No endless discovery phase. After 90 days marketing works on a system: measurable, prioritised, repeatable and handover-ready.
See how the mandate runs
Shows process, outputs and decision points
- Phase 0 · Fit & Scope◦ Step 01/04
Application & fit check
Application form, fit analysis and personal fit conversation. Goals, scope, budget, timing and decision readiness are aligned before a mandate starts.OutputMandate fit / scope corridor / next decision - Day 1–7 · Onboarding◦ Step 02/04
Onboarding & system access
Market, competition, audience, positioning, funnel and tracking are captured. Access to ads, analytics, CRM and website is structured. Existing tools are reviewed: keep, extend or remove.OutputSystem inventory / access / data baseline - Week 2–4 · Diagnosis & Blueprint◦ Step 03/04
Deep Dive & Growth Blueprint
Diagnosis, Growth Blueprint and 90-day plan are worked out. The Opportunity Map prioritises levers by commercial impact. Roles, ownership and decision paths get defined.OutputStrategy report / Opportunity Map / 90-day plan - Week 5–12 · Leadership rhythm◦ Step 04/04
Execution launch & leadership rhythm
Prioritised actions go into execution: ads, landing pages, automation, content and AI workflows. Weekly, monthly and quarterly rhythms get installed so marketing becomes steerable and handover-ready.OutputExecution roadmap / leadership rhythm / handover logic
€950 value·Free
Your Strategy Gameplan
10 pages of straight talk on your market, your offer and your next move.
No forced opt-in · No call · Only the insight.
After the Gameplan
Just from these 10 pages you'll know.
No more workshop theatre. No discovery loop. Clear decisions from page 1 — based on your numbers, your market, your bottleneck.
[01]
Who you need to address
Your ICP sharp instead of assumed — role, trigger, buying power, cycle.
[02]
Who you should not address
The expensive leads that fill pipeline but never buy — sorted out on purpose.
[03]
How to analyse competitors
Positioning map, whitespace, angle of attack — where you can win.
[04]
Which channels are mandatory
Where your ICP actually pays attention — and which channels you can cut.
[05]
Which offer scales
Lead → core → upsell → retention, honestly evaluated against margin & LTV.
[06]
Which AI tools actually help
A stack without toys. Only tools with measurable proof of impact.
[07]
What needs fixing in the funnel
The 1–3 leak points with the biggest revenue lever — prioritised.
[08]
The clear 90-day plan
Sequence, owner, KPI per workstream — no more gut decisions.
No more flying blind. No more tool overload. Simple decisions.
ANTI-ICP
When this is not a fit .
No "it'll work out" — we don't burn your time or ours.
Under €500k annual revenue — marketing maturity for CMO leadership isn't there yet.
"We just need better ads." — if you're after point optimisation, not system leadership.
Founders who want to delegate marketing but not let it be led.
Startups without a validated business model — product-market fit first, then CMO.
STATUSFit ↦ ↦
01
Profitable
02
€500k–15M revenue
03
Team 3–50
04
Marketing budget in place
05
Looking for leadership
Packages
Three clear ways to work together.
From a diagnostic Deep Dive to an interim-CMO function with budget ownership.
[01]Ref · Deep-Dive
Strategy
Deep Dive
from €4,500
one-off · 2–3 weeks · up to €7,500 for complex scope
When the Strategy Gameplan is too narrow.
Deliverables
- 01
2 strategy calls + multi-channel review
- 02
90-day Growth Operating Plan
- 03
Retainer scope design for the mandate that follows
→ Bridge: 50% credited toward CMO Execution or CMO Scale (if started within 30 days).
Ideal für
Before the mandate: clear direction, clean scope.
Request Deep Dive→ Lieber direkt schreiben? Kontakt[02]Ref · CMO-Execution
Most Requested
CMO Execution
€8,000–12,000
monthly · from €8,000 · 3-month minimum
Marketing leadership. Embedded.
Deliverables
- 01
Full marketing strategy & channel logic
→ → Your growth follows a logic, not individual campaigns.
- 02
90-day Growth Map + Weekly Decision Memo
→ → A clear priority board every week. No guessing where the next euro goes.
- 03
Meta + Google Ads strategy & creative briefing system
→ → Your agencies or team get briefings tied to revenue — not to "more traffic".
- 04
Channel Priority Board + Funnel Bottleneck Register
→ → You see at a glance which channel delivers and where the funnel jams.
- 05
Monthly executive review · weekly status
→ → A fixed rhythm. You make decisions on data, not on gut feel.
Ideal für
€500k–3M annual revenue, existing marketing budget, agencies or internal execution in place — but no leadership instance aligning offer, funnel, ads and team to revenue.
Fits? Start the inquiry→ Lieber direkt schreiben? Kontakt[03]Ref · CMO-Scale
Enterprise
CMO Scale
€15,000–25,000
monthly · from €15,000 · 6-month minimum
Interim CMO with budget ownership.
Deliverables
- 01
Everything from CMO Execution
- 02
Paid media budget authority + approval process
→ → You release the budget. We steer allocation.
- 03
Interim-CMO function communicable to outside stakeholders
→ → Toward agencies, partners and team you show up with clear marketing leadership.
- 04
Leadership of existing marketing team (up to 5 direct reports)
→ → Your team gets leadership, priorities and development conversations.
- 05
Quarterly business review with executive team
→ → 90-day cycles with strategy update, budget review and next-quarter planning.
Ideal für
€2M–15M annual revenue, ambitious growth target and existing marketing setup. You want marketing led at executive level — without immediately building a full-time CMO position.
Request Scale→ Lieber direkt schreiben? KontaktNote · The Deep Dive is the paid entry after the free Gameplan. 50% is credited toward the first retainer on CMO Execution or CMO Scale.
Frequent questions
What founders clear up before the mandate.
The questions that come up in almost every first call — short, direct, no sales talk.
- Useful from roughly €1.5–15M revenue, with a working product and a founder who wants marketing run as a system instead of a permanent construction site. Not a fit if you're only looking for a performance agency, a logo redesign, or you're pre product-market-fit.
- An agency delivers channel execution; a senior hire costs 12–18 months of ramp-up and €150k+. We fill the CMO function on time: strategy, operating rhythm, budget ownership and handover — without a permanent headcount and with a clear end date.
- First clarity (positioning, funnel diagnosis, roadmap) within 2–3 weeks. Operating rhythm and first measurable channel improvements from week 6. Full handover or extension after 90 days — we work in fixed sprints, not endless retainers.
- The Gameplan is a free 10-page document based on your inputs — positioning, visible weak spots, three levers. The Deep Dive is the paid diagnosis with data access, founder sessions and a concrete 90-day plan. 50% of the Deep Dive fee is credited toward a follow-up retainer.
- No. Media budget, tools (ad accounts, analytics, CRM) and external creators run on your accounts and contracts. We steer, optimise and report — ownership stays with you. That simplifies later handover and avoids lock-in.
- Three options: (1) Clean handover to your inhouse team with playbooks and reporting. (2) Extension as an operating mandate with reduced scope. (3) Switch to Strategic Advisory — a monthly sparring slot without execution. No automatic roll-over.
- Realistically 2–3 hours per week: one 60-minute operating call, async decisions and material reviews. The point of the mandate is that marketing needs less founder time, not more — within 6 weeks.
Free Strategic Gameplan · response within 48h
Channel: openProtocol: DEEP-DIVE
Ref. CV-2026-DEEPDIVETS: 17:38:44
Deep Dive
2–3 weeks.
Full strategy.
50% creditable.
Duration2–3 weeks
Output90-day Growth Operating Plan
ScopeStrategy Calls · Multi-Channel Review
Investmentfrom €4,500 net
2–3 weeks of strategy and system diagnosis with multi-channel review, opportunity map and 90-day Growth Operating Plan. 50% creditable toward CMO Execution or CMO Scale.