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Consulting Vision

We lead marketing.Build what is missing.Until it runs without us.

CMO leadership without hiring a full-time CMO.

We take ownership of decisions and execution, so marketing no longer depends on the executive team.

Check fit in 90 secondsCompare alternatives
  • Ex-Google
  • €50M+ ad spend overseen
  • 300+ campaigns
CMO leads

Find the constraint. Set the goal and budget. Decide priorities.

  1. CMO leads

    Find the constraint. Set the goal and budget. Decide priorities.

  2. CMO systemises
    • 90-day plan
    • Ownership
    • Tracking & metrics
    • Approvals & cadence
  3. CMO builds
    • Website & conversionB2B · shop · funnel · checkout
    • Ads & creativesMeta · Google · creative system
    • Search & systemsSEO · AI visibility · tracking · CRM
  4. Outcome
    Measurable. Documented. Ready to hand over.A system your team can keep running.
Selected references

Marketing is not too complex. It is simply not being led.

Consulting Vision takes responsibility as CMO, leads what already exists and activates only the delivery that is missing.

  1. 01Fragmented
  2. 02CMO leads
  3. 03Execution
  4. 04Team stays

Channels, people and budgets are managed separately.

01 · Without clear leadershipChannels, people and budgets are managed separately.
  • Employees
  • Agency
  • Freelancers
  • Tools & data
02 · With Consulting VisionConsulting Vision CMO

leads · decides · activates

No additional search for
  • agency
  • freelancer
  • CMO

Existing employees and partners remain integrated.

03 · ExecutionMarketing leadership and execution come together in one mandate.
  • Websites, funnels & CRO
  • Tracking & automation
  • Paid & creative
  • Search, SEO & AI SEO
Company
  • Employees
  • Agency
  • Freelancers
  • Tools & data

No additional search for

  • agency
  • freelancer
  • CMO

Existing employees and partners remain integrated.

CMO ownership openConsulting Vision CMOleads · decides · activates
  • Websites, funnels & CROaktiv
  • Tracking & automationaktiv
  • Paid & creativeaktiv
  • Search, SEO & AI SEOaktiv

Documented work

Built. Led. Made measurable.

E-commerce · company trajectoryFig. 02

Code Natura

+€100k

monthly revenue

~€50k → ~€150k · < 12 months

Positioning, funnel, paid media, creator/affiliate, CRO and partners were led as one system.

  • Positioning + funnel
  • Paid + creator / affiliate
  • CRO
  • Partner coordination

Real company trajectory. Product, market, the existing team and other factors contributed; no sole attribution.

Insurance · Meta lead genFig. 03

Allianz

< €10

CPA per insurance lead

Several hundred leads / month

For an Allianz representative, sub-brand, Meta campaigns and landing page were built as one continuous lead journey.

  • Niche sub-brand
  • Meta ads
  • Landing page
  • Lead funnel

Project for an Allianz representative. Campaign result without claims about closes or insurance revenue.

Check fit in 90 seconds

Operational execution

We build exactly what is missing right now.

The evidenced bottleneck decides which module is activated — not a fixed package.

Brand & Offer
Historic direct-response advertisements arranged as a floating archive

Positioning, pricing and offer work together so the reason to buy is immediately clear.

Brand architecture, offer logic, bundles, pricing and messaging built on direct-response principles proven over decades and translated for today's markets. Where useful, a standalone sub-brand emerges.

  • Positioning
  • Pricing
  • Bundles
  • Sub-brand
  • Messaging
Historic direct-response advertisements arranged as a floating archive
Website, shop & conversion
Split-screen of a B2B lead page and an ecommerce product page

Website, shop and checkout turn interest into a measurable enquiry or purchase.

We build and optimise B2B websites, product pages, forms, shops and checkouts with clear journeys, CRO and clean measurement.

  • B2B website
  • Shopify
  • PDP
  • Form
  • Checkout
  • CRO
Split-screen of a B2B lead page and an ecommerce product page
Pre-sell & sales content
XY-01ADVERTORIAL

Problem → mechanism

  1. 01Concrete symptom
  2. 02New explanation
  3. 03Proof
  4. 04Offer
XY-02ADVERTORIAL

Objection → comparison

  1. 01Buying objection
  2. 02Old alternative
  3. 03New route
  4. 04Decision
XY-03LISTICLE

Criteria → selection

  1. 01Selection criteria
  2. 02Priority
  3. 03Recommendation
  4. 04CTA

PRACTICAL STRUCTURE · FROM COLD CLICK TO DECISION

Every click receives the right path towards a buying decision.

Advertorials, listicles, comparisons, quizzes, VSLs and offer pages meet cold traffic at the concrete problem and lead deliberately to the offer.

  • Advertorial
  • Listicle
  • Comparison
  • Quiz
  • VSL
  • Offer page
XY-01ADVERTORIAL

Problem → mechanism

  1. 01Concrete symptom
  2. 02New explanation
  3. 03Proof
  4. 04Offer
XY-02ADVERTORIAL

Objection → comparison

  1. 01Buying objection
  2. 02Old alternative
  3. 03New route
  4. 04Decision
XY-03LISTICLE

Criteria → selection

  1. 01Selection criteria
  2. 02Priority
  3. 03Recommendation
  4. 04CTA

PRACTICAL STRUCTURE · FROM COLD CLICK TO DECISION

Paid media & creative system
Figma production board with static concepts, batches, iterations and final ads
FIGMA · CREATIVE PRODUCTIONLIVE BOARD

Paid specialists and creative strategists connect Meta, Google and new creative in one test system.

Creative strategy, hooks, formats, campaigns, feeds and retargeting are developed, tested and evaluated together — with capacity for 20+ variants per week once enough signal exists.

  • Creative strategy
  • Meta ads
  • Google ads
  • Retargeting
  • Creator
  • 20+ variants
Figma production board with static concepts, batches, iterations and final ads
FIGMA · CREATIVE PRODUCTIONLIVE BOARD
Search, SEO & AI SEO
SEARCH + AI VISIBILITYconsultingvision.de
GOOGLE · AI CHATS
TOTAL CLICKSXX.XXX
TOTAL IMPRESSIONSX,XX Mio.
CTRX,X %
AI MENTIONSXX+
TOP QUERIESCLICKSIMPRESSIONS
outsourced cmoX.XXXXX.XXX
calculate marketing budgetXXXXX.XXX
marketing leadershipXXXX.XXX
agency auditXXX.XXX

SEO, AI SEO, content and tools make the brand visible in Google and AI chats—and top of mind for decision questions.

Technical SEO, content clusters, structured entities, citation-ready sources, programmatic pages, calculators and tools create findable answers in classic search and AI chats. No ranking, citation or traffic guarantee.

  • Tech SEO
  • AI SEO
  • AI visibility
  • Content clusters
  • Programmatic
  • Tools
SEARCH + AI VISIBILITYconsultingvision.de
GOOGLE · AI CHATS
TOTAL CLICKSXX.XXX
TOTAL IMPRESSIONSX,XX Mio.
CTRX,X %
AI MENTIONSXX+
TOP QUERIESCLICKSIMPRESSIONS
outsourced cmoX.XXXXX.XXX
calculate marketing budgetXXXXX.XXX
marketing leadershipXXXX.XXX
agency auditXXX.XXX
Tracking, CRM & data
LEAD OPERATING DASHBOARDPipeline from first visit to revenue
VISITSXX.XXX↗ XX %
LEADSX.XXX↗ XX %
QUALIFIEDXX,X %of all leads
RESPONSE TIME< XX minCRM ROUTING

VISITS & LEADS OVER TIME

VisitsLeads

FUNNEL STATUS

01VISITSXX.XXX
02LEADSX.XXX
03QUALIFIEDXXX
04MEETINGSXXX
05WONXX
01AD CLICK02FORM START03QUALIFIED04MEETING05WON

Every step from first click to won deal stays measurable, routed and ready to run internally.

GTM and GA4, server-side events, dashboards, lead routing, CRM pipeline, email flows and documented handover.

  • GTM + GA4
  • Server-side
  • Dashboard
  • CRM
  • Lead routing
  • Email
LEAD OPERATING DASHBOARDPipeline from first visit to revenue
VISITSXX.XXX↗ XX %
LEADSX.XXX↗ XX %
QUALIFIEDXX,X %of all leads
RESPONSE TIME< XX minCRM ROUTING

VISITS & LEADS OVER TIME

VisitsLeads

FUNNEL STATUS

01VISITSXX.XXX
02LEADSX.XXX
03QUALIFIEDXXX
04MEETINGSXXX
05WONXX
01AD CLICK02FORM START03QUALIFIED04MEETING05WON
AI & automation
CONSULTING VISION CMOAudits the process, chooses the right solution and owns the handover.
  1. 01Audit the process
  2. 02Tool or custom build
  3. 03Integrate cleanly
  4. 04Hand over internally
B2B LEAD OPSEXAMPLE
EnquiryQualifyRoute to sales
E-COMMERCE OPSEXAMPLE
FeedbackDetect patternsCreative / PDP test
IN YOUR OWN STACK · DOCUMENTED · INTERNALLY OPERABLE

Consulting Vision decides where AI should remove work — and builds systems the team can keep running.

We audit processes, data and bottlenecks, decide between an existing tool, an integration and a custom AI system, then build scalable workflows across CRM, shop, ads and reporting — with clear approvals, documentation and internal ownership.

  • Process audit
  • Build vs. buy
  • Tool selection
  • Integration
  • Guardrails
  • Handover
CONSULTING VISION CMOAudits the process, chooses the right solution and owns the handover.
  1. 01Audit the process
  2. 02Tool or custom build
  3. 03Integrate cleanly
  4. 04Hand over internally
B2B LEAD OPSEXAMPLE
EnquiryQualifyRoute to sales
E-COMMERCE OPSEXAMPLE
FeedbackDetect patternsCreative / PDP test
IN YOUR OWN STACK · DOCUMENTED · INTERNALLY OPERABLE
90-second fit check
90-second fit check

Is leadership, execution or both missing right now?

Three short steps give Dominik enough context to assess the fit and best first move personally.

MeasurableDocumentedTransferable
Dominik Chmielnicki

Is Consulting Vision a fit for the situation?

personal response

Step 1 / 4about 90 seconds

Which problem feels most familiar to you?

One click is enough—the next step opens automatically.

Encrypted transfer · no newsletter subscription

Accountability, not a black box

One accountable lead. One clearly named specialist team.

Dominik personally leads the engagement – from constraint, budget and priorities to sign-off and handover. A clearly named specialist team delivers what is missing; existing people and partners stay involved.

Dominik Chmielnicki, accountable marketing lead at Consulting VisionEngagement lead active
Dominik Chmielnicki · engagement lead · personally accountable
Ex-Google
Performance & growth
€50M+
media budget under responsibility
300+
campaigns led

How that leadership shows up in an engagement

Budget
reallocate or stop spend when payback and frequency turn – not only once the monthly report shows it
Partners
assess agency performance from data and lead existing teams towards one shared goal
Handover
embed decision rights, metrics and processes so marketing no longer depends on the executive team

Roles, capacity, cover, access and approvals are documented before the start.

Why Consulting Vision?

Freelancer, agency or in-house CMO — why Consulting Vision?

Any model can be the right choice. What matters is who owns only one part — and who combines leadership, execution and handover.

Comparison 01Freelancervs.Consulting Vision

01

Freelancer

Strong for one clearly defined task. Leadership, priorities and coordination still remain internal.

Consulting Vision

No additional freelancer required

Owns marketing leadership and activates specialists only where execution is missing.

Comparison 02Agencyvs.Consulting Vision

02

Agency

Strong for one agreed channel or scope. Cross-channel priorities still remain with the company.

Consulting Vision

No additional agency required

Owns priorities and leads existing agencies, the team and channels towards one shared goal.

Comparison 03In-house CMOvs.Consulting Vision

03

In-house CMO

Provides permanent leadership; team and execution capacity must be in place or built.

Consulting Vision

No in-house CMO required to start

Starts with leadership and execution immediately — and builds the system for an internal handover.

No additional search for

  • freelancers
  • an agency
  • an in-house CMO
Already in place?

Existing agencies, freelancers and employees stay involved. Consulting Vision sets priorities and leads the overall system.

Check fit in 90 seconds

Client voices

Feedback from real engagements

What clients say.

Names and companies are anonymised on request. Full references are shared only with explicit permission.

€50M+
ad spend overseen
300+
campaigns
01

Code Natura

DTC · DACH · Fractional CMO mandate

More reach was never the problem. The problem was that offer, funnel and sales were not working as one system. That is what was taken over – and growth has been predictable again ever since.
02

M. Köhler

CEO · DTC brand · DACH

Finally an instance that holds our marketing together. In 90 days from scattered channels to a system – without us hiring another full-time role.
03

S. Reuter

Founder · B2B SaaS · DACH

Not a slide consultant. Sat at the weekly table, set priorities and reallocated budget – before we burned the next million.
04

J. Vogel

Managing Director · Lead gen · DACH

We changed three agencies before we realised we did not have an execution problem – we had a leadership problem. That is exactly where the mandate started.

Quick answers

What is usually open before the first conversation.

01Do we need an existing marketing team or agency?

No. We can start with one employee, an existing team, partners or no delivery setup at all. The evidenced bottleneck defines the setup.

02Consultancy or agency?

Neither a classic consultancy nor a channel-only agency. We take on marketing leadership and add the right specialists for missing execution.

03Is this a fractional CMO?

The model is often called fractional CMO. What matters is that one accountable lead owns decisions across channels; the agreed execution can be part of the same mandate.

04Who actually executes the work?

Existing employees, specialists led by us, or both. Before the start, every task has a documented owner.

05How does the engagement begin?

With a diagnosis: we review numbers, accounts, customer voices and ownership and commit to the first evidenced bottleneck.

06Does the model create dependency?

No — the opposite is built into the model. Decisions, playbooks, dashboards and routines are documented and anchored internally.

07What does an engagement cost?

The fit check provides a clear investment range before any mandate. The exact engagement follows the bottleneck, accountability frame and required execution.

08Are revenue, rankings or ROAS guaranteed?

No. We do not guarantee market outcomes. We create clear accountability, dependable decisions and transparent execution.

10-page strategy plan

Your next move · 90 days

Clarity in ten pages.Priorities—not another task list.

The strategy plan condenses your market, offer and growth system into ten pages. It shows where the bottleneck sits, which lever comes first and how the next 90 days should be led.

Included in the plan10 / 10 pages
  1. 01
    Executive snapshot

    Status quo, the biggest bottleneck and the three most important levers.

  2. 02
    Market, competitors & ICP

    Market opportunity, attack surface and audiences with real buying power.

  3. 03
    Offer, funnel & creatives

    Promise, offer stack, leaks and testable messages.

  4. 04
    90-day priorities

    Sequence, accountable owners, KPIs and next decisions.

Share your starting point · personally reviewed by Dominik