Budget & profit · XLSX
Marketing Budget & Growth Feasibility
Decision
Which budget your revenue target actually supports.
Preview from the workbook
Original view from the file – with example data, no client data.
XLSX · FREECreative & scale
Creative Scale System
Plan creative volume from spend, target CPA and minimum signal – not from gut feel.
Decision
How many creatives your budget can truly test.
- File type
- XLSX (Excel, Google Sheets, Numbers)
- Language
- German workbook · English edition in preparation
- Working time
- approx. 40 minutes
- Modules
- 4 worksheets
- Access
- Free · after a short request
- Data
- Example data included – replace it with your own
If the tool exposes a leadership or ownership bottleneck: consider a bottleneck call.
- Free entry points
- Premium systems with perpetual license
- Built for real decisions
Budget, target CPA and the statistically required signal determine how many concepts per week are fundable and readable at all. Production capacity, replacement cadence and a learning log complete the system.
Modules
- Velocity Lab (test capacity)
- Inputs (spend, target CPA, signal floor)
- Creative Board (concepts & variants)
- Learning Log (evidence, not gut feel)
What the workbook produces
- — Fundable concepts and variants per week
- — Minimum test budget per variant until signal
- — Asset capacity checked against production reality
- — Replacement cadence for fatigue
- — Creative board and tagged learning log
Who it's for
- — Performance teams with heavy creative dependency
- — Marketing leads working with agency or freelance production
- — Teams repeating tests instead of learning from them
Use it when
Before the next creative sprint or when paid performance stalls.
Limits of this tool
More variants never replace offer work. With too little spend no test plan produces signal.
The decision this tool clarifies
You know how many creatives your budget can truly test – and what you may conclude.
The tool is enough when …
- — Spend and target CPA are known and stable.
- — Production and approvals are organised.
- — You can tag and read tests cleanly.
Marketing leadership makes sense when …
- — Creative volume rises but performance does not.
- — The offer and positioning are the real bottleneck.
- — Nobody decides which learnings become binding.
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Decision
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Decision
In-house, agency, fractional or embedded – on full cost.
Every tool is a working template with example data – no client data, no confidential figures.