Delivery & control · XLSX
Growth Bottleneck Diagnostic
Decision
Which system is actually blocking growth.
Preview from the workbook
Original view from the file – with example data, no client data.
XLSX · FREEDelivery & control
Agency Accountability Scorecard
Keep, tighten or replace your agency – with evidence instead of frustration.
Decision
Keep, tighten or replace the agency.
- File type
- XLSX (Excel, Google Sheets, Numbers)
- Language
- German workbook · English edition in preparation
- Working time
- approx. 45 minutes
- Modules
- 3 worksheets
- Access
- Free · after a short request
- Data
- Example data included – replace it with your own
If the tool exposes a leadership or ownership bottleneck: consider a bottleneck call.
- Free entry points
- Premium systems with perpetual license
- Built for real decisions
24 criteria across goal clarity, reporting, outcome ownership, collaboration and contract. Each score needs proof, producing an evidence rate, hard gates and a decision plus clarification agenda.
Modules
- Agency Decision (decision view)
- Scorecard: 24 criteria with evidence rate
- Clarification Agenda
What the workbook produces
- — 24 criteria in five blocks
- — Evidence rate: how many judgements are actually proven
- — Hard gates that rule out a renewal
- — Decision: keep, tighten or replace
- — Clarification agenda for the next meeting
Who it's for
- — CEOs ahead of a renewal
- — Marketing leads managing several providers
- — Teams that must justify a separation objectively
Use it when
Four to six weeks before a renewal or termination.
Limits of this tool
The scorecard rates collaboration and provability. It recommends neither budget increases nor channel strategy.
The decision this tool clarifies
You make the agency call with evidence – and know what must be clarified first.
Background
The article this tool came out of:
Marketing agency alternative: governance instead of switching →The tool is enough when …
- — You have access to analytics, CRM, reports and contracts.
- — One person can spend two to three days on it.
- — You can turn a finding into an action yourselves.
Marketing leadership makes sense when …
- — The diagnosis surfaces several bottlenecks at once – with no clear order.
- — Every department reads the same number differently and nobody decides.
- — The root cause sits in the offer, sales or leadership, not in the channel.
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Every tool is a working template with example data – no client data, no confidential figures.