Vergleich
· Protocol: SIDE-BY-SIDEWarum nicht einfach eine Agentur, ein Freelancer, ein Hire?
Eine berechtigte Frage. Hier ist die ehrliche Antwort — Modell für Modell.
Direct comparison
Pick your current marketing model — and see where leadership gets lost.
Based on painpoints from 7 years of operator work — not invented, seen again and again.
What you actually get
You pay for ping-pong between account managers.
Decks. Delays. Middlemen.
- ×01The account manager changes every 6 months — every time 4 weeks of re-onboarding on your dime.
- ×02Briefings take 3 weeks, your competitor launches in 3 days. Speed becomes the exception.
- ×03Weekly status deck with reach, CTR, CPM — no one says: what do we do next week?
- ×04Performance ownership ends at click-through rate. Revenue suddenly becomes "your funnel problem".
- ×05The retainer keeps running even when three months produced nothing measurable.
Instead, with an operator
No account-manager loop. One person who decides and leads.
Operator-led. Embedded. With exit plan.
- ✓01Direct access to strategy, priorities and execution — without briefing ping-pong.
- ✓02Decisions in days, not in three-week alignment loops.
- ✓03Reporting turns into decisions: what to stop, what to scale, what to test next week?
Die ehrliche Wahrheit
CMO-as-a-Service ist nicht für jeden.
Wenn du unter 50k €/Monat Umsatz hast, kein Marketing-Setup brauchst, das skaliert, oder lieber Slides als Entscheidungen kaufst — dann sind wir nicht die richtigen.
Du willst Klick-Arbeit.
Buch eine Performance-Agentur. Wir führen, klicken aber nicht.
Du willst Slide-Decks.
Buch eine Strategieberatung. Wir bauen Systeme, keine PDFs.
Du willst einen festen CMO.
Starte den Hire-Prozess. Wir können den Übergang in 12 Wochen vorbereiten.
Deep Dive
2–3 weeks.
Full strategy.
50% creditable.
Two strategy calls, a full multi-channel review, and a 90-day Growth Operating Plan that cleanly defines the scope of your engagement. 50% creditable toward the CMO Execution or CMO Scale package.