Marketing Budget Calculator

Derive budget from revenue target and CAC — not from gut feel.

A model that turns revenue target, contribution margin, close rate and CAC into a defensible marketing budget. Includes conservative, realistic and aggressive scenarios.

What's inside

■Budget model based on CAC and revenue target
■Three scenarios with sensitivity analysis
■Split logic: paid, content, tooling, leadership
■Break-even calculation per channel
■Annotated worked example

Who it's for

— CEOs during annual planning
— CFOs who need to sanity-check marketing spend
— Companies between €1M and €30M revenue

Outcome

Every budget number becomes defensible — in front of your board, bank or shareholders.

Background reading

The article this asset came out of:

Calculating a marketing budget: models and benchmarks →