Marketing Org & RACI Blueprint

Roles, cadence and ownership for a team that delivers without you.

A blueprint for mid-market marketing organisations: role profiles, RACI matrix, meeting cadence and escalation paths — including the interface to agencies and freelancers.

What's inside

■Role profiles from generalist to CMO
■RACI matrix for 20 core processes
■Meeting and reporting cadence
■Interfaces to agencies and freelancers
■Growth path by company size

Who it's for

— Companies with 2–15 marketing employees
— CEOs acting as de-facto marketing leads
— Teams with unclear ownership

Outcome

Every core marketing decision has exactly one owner.

Background reading

The article this asset came out of:

Building a mid-market marketing organisation →