Templates & Tools
· Lead GenerationLead Quality Framework
Define what a good lead is — before buying more of them.
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A framework for MQL/SQL definitions, qualification questions and the feedback loop between marketing and sales. Includes scoring logic and disqualification criteria.
What's inside
- ■Fill-in MQL/SQL definition
- ■Qualification questions for forms and calls
- ■Scoring model with point logic
- ■Disqualification criteria (anti-ICP)
- ■Sales-to-marketing feedback loop
Who it's for
- — B2B companies with many but weak leads
- — Sales leaders complaining about quality
- — Teams burning paid budget on the wrong fit
Outcome
Marketing and sales stop arguing about lead quality — they measure it the same way.