Templates & Tools
· DecisionCMO Cost Comparison Model
In-house CMO, agency, freelancer or fractional — calculated.
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A comparison model with true employer cost, ramp-up time, risk and cost of vacancy. So the hiring decision is not anchored to gross salary.
What's inside
- ■Full-cost calculation for an in-house CMO
- ■Comparison: agency / freelancer / fractional / CMO-as-a-Service
- ■Ramp-up and vacancy cost
- ■Break-even in months
- ■Decision matrix by company stage
Who it's for
- — CEOs about to hire a CMO
- — Shareholders and advisory boards
- — Companies between €2M and €50M revenue
Outcome
You see exactly at which point each form of marketing leadership pays off.