Consulting Vision

Templates & Tools

90-Day Marketing Plan (Template)

The plan your leadership team will actually read.

All templates

A fill-in template for the first 90 days: diagnosis, priorities, ownership and milestones on one page. Not a campaign calendar — a steering document with targets and decision points.

What's inside

  • One-pager: current state, bottleneck, target picture
  • Phase grid 0–30 / 31–60 / 61–90 days
  • Ownership per initiative (internal / agency / external)
  • Milestone and stop criteria
  • Review cadence with fixed metrics

Who it's for

  • Founders and CEOs without a full-time CMO
  • New marketing leads in their first weeks
  • Companies before or after an agency switch

Outcome

Once filled in, you know which three levers matter for the next 90 days — and who owns them.

Background reading

The article this asset came out of:

90-day marketing plan: structure and example