Mandates
· Protocol: SCOPE-LOCKConsulting Vision does not work in agency packages, but in mandates. Scope depends on the marketing ownership you want to hand over: diagnostic, steering, or embedded growth leadership.
The path to working together
You start with the free Strategy Gameplan: we briefly review your domain and growth system. If your company is a fit, you get a 10-page Gameplan with the most important strategic levers for the next 90 days.
If you need a robust scope definition for a mandate, the Deep Dive follows: 2–3 weeks, from €4,500, with 50% credited toward the first retainer month.
After that you know which mandate model fits — CMO Sparring & Steering or Embedded CMO — and you already have €2,250 credited to the first month.
Deep Dive
The Deep Dive is a standalone strategic asset: from €4,500, with 50% creditable toward your first retainer month. Before a mandate, it creates clarity on levers, scope, priorities, ownership and the 90-day plan.
What happens after your inquiry?
No pitch · No pressureFit check (within 48h)
You fill out a short form. No CRM graveyard, no automatic "we'll call you back" flow. We check: does your company fit the ICP? Gameplan fit from €500k annual revenue, mandate best-fit from €1.5M annual revenue, marketing budget in place, decision-maker at the table. If yes, a concrete recommendation for Gameplan, Deep Dive or mandate follows.
Strategy call or written recommendation
No sales pitch. An honest assessment: where is marketing stuck today? Who leads right now? What has been tried? Afterwards you know whether a Strategy Gameplan, a Deep Dive or a direct mandate is the right next step.
Scope proposal (2 business days after call)
You get a written scope proposal: which package, which concrete deliverables, which timeline, which investment. No 40-page proposal. One page. Clear. Binding.
When this makes economic sense
Mandate models
3 ownership levelsFor companies that need clarity on priorities, bottlenecks and growth decisions before a mandate. When the Strategy Gameplan is too narrow.
Responsibilities
For companies with a team or agencies, but missing strategic leadership at CMO level.
Responsibilities
For companies that want marketing led operationally and strategically at leadership level.
Responsibilities
Investment range
Mandates typically start in the low to mid four-figure range per month. The Deep Dive is available as a standalone strategic asset from €4,500 — 50% creditable toward the first mandate month. The Strategy Gameplan is free for matching companies. Concrete numbers for the mandate models we discuss in the call — and transparently in the FAQ.
When this is not a fit
Who does what
Who does what per package. Clear ownership, no gray handoffs.
| Responsibility | Deep Dive | CMO Execution | CMO Scale |
|---|---|---|---|
| Marketing strategy & 90-day plan | CV | CV | CV |
| Channel prioritization & budget recommendation | CV | CV | CV |
| Meta / Google Ads steering | — | CV | CV |
| Ads execution (clicks in ads manager) | — | Client | Client |
| Creative briefing & sign-off | — | CV | CV |
| Creative production (design, video, copy) | — | Client | Client |
| Landing pages: concept & CRO | CV | CV | CV |
| Tracking setup (GA4, pixel, server-side) | CV | Joint | Joint |
| Reporting & weekly decision memo | — | CV | CV |
| Marketing team leadership (direct reports) | — | — | CV |
| Paid-media budget approval | — | Client | CV |
| Go-to-market decisions | Joint | Joint | CV |
Not included
Deep Dive
No ongoing execution. For ads steering, weekly memo and reporting → CMO Execution.
Not included
CMO Execution
No team leadership, no budget approval. For direct reports and budget ownership → CMO Scale.
Not included
CMO Scale
Not a full-time CMO replacement. After 6–12 months, handover to in-house hire or extension with reduced scope.
Onboarding timeline
Applies to CMO Execution and CMO Scale. Deep Dive ends after week 3.
Application & fit check
Application form, fit analysis and personal fit conversation. Goals, scope, budget, timing and decision readiness are aligned before a mandate starts.
Output: Mandate fit / scope corridor / next decision
Onboarding & system access
Market, competition, audience, positioning, funnel and tracking are captured. Access to ads, analytics, CRM and website is structured. Existing tools are reviewed: keep, extend or remove.
Output: System inventory / access / data baseline
Deep Dive & Growth Blueprint
Diagnosis, Growth Blueprint and 90-day plan are worked out. The Opportunity Map prioritises levers by commercial impact. Roles, ownership and decision paths get defined.
Output: Strategy report / Opportunity Map / 90-day plan
Execution launch & leadership rhythm
Prioritised actions go into execution: ads, landing pages, automation, content and AI workflows. Weekly, monthly and quarterly rhythms get installed so marketing becomes steerable and handover-ready.
Output: Execution roadmap / leadership rhythm / handover logic
In scope
What we own.
Out of scope
What we don't own.
Guarantees
Non-negotiableThree guarantees. On the record.
48-hour reply
Every inquiry gets a personal assessment within 48 hours — no auto-responder, no CRM graveyard.
Fit or referral
If Consulting Vision is not the right next step, you get an honest recommendation — not an inflated proposal.
Deep Dive credit
50% of the Deep Dive fee is credited toward the first retainer month if the mandate starts within 30 days.
Ref · CV-CASE-STRIP
„Vor CMO Execution hatten wir Agenturen, Budget und Tools — aber keine Führung. Nach 90 Tagen: +40 % ROAS, ein System, das ohne Founder läuft."
— DACH E-Commerce · ≈ 2M € Umsatz
Name unter NDA · Metriken verifiziert
„Wir dachten, wir brauchen mehr Ads. Der Strategy Gameplan hat gezeigt: Unser Angebot war das Leck. 60 Tage später: neues Offer, klare Channel-Logik, 3x mehr qualifizierte Leads."
— DACH B2B Service · ≈ 500k € Umsatz
Name unter NDA · Vollständige Case Study nach Mandatsabschluss verfügbar
Aus Respekt vor laufenden Mandaten nennen wir Namen nur mit expliziter Freigabe. Jede Case Study basiert auf verifizierten Ergebnissen.
FAQ
Because hours are not results. You buy marketing leadership — a function with clear ownership, not an hourly allotment.
You invest from €4,500 in the Deep Dive. If you decide within 30 days for CMO Execution or CMO Scale, 50% of the Deep Dive fee — €2,250 — is credited toward your first monthly rate. The Deep Dive then wasn't an extra cost, but a credited part of your mandate.
Because marketing strategy without execution doesn't work. Clients who only got strategy input had clear recommendations on the table — but no team to execute them. Result: paper. Frustration. No progress. If you already have a strong marketing owner in-house who only needs CMO-level sparring, talk to us directly — we solve that individually.
Strategy, leadership, briefings, reporting are included. External spend (ad spend, tools, creator fees, designers, freelancers for production) you cover directly.
CMO Execution: 3-month minimum. CMO Scale: 6 months. Cancellable monthly afterwards. No 12-month lock-in — but marketing systems need an honest build-up horizon.
Mandates typically start in the low to mid four-figure range per month. CMO Sparring & Steering starts at €8,000/month (3-month minimum), Embedded CMO at €15,000/month (6-month minimum). External spend like ad spend, tools and freelancers you carry directly. The Strategy Gameplan is free for matching companies.
The Strategy Gameplan (10 pages, free for matching companies) gives you a strategic overview of the most common growth leaks and 90-day priorities — a focused map after a short review. The paid Deep Dive (from €4,500, 2–3 weeks) is a full, individual strategy analysis of your company: 2 strategy calls, a 90-day Growth Operating Plan specific to your situation and a clean scope design for your mandate. The Gameplan shows you WHAT is possible. The Deep Dive shows you WHAT YOU need to do concretely.
Deep Dive
2–3 weeks of strategy and system diagnosis with multi-channel review, opportunity map and 90-day Growth Operating Plan. 50% creditable toward CMO Execution or CMO Scale.